Wedding photos, big sporting matches and chilled martinis are best taken straight away. If you wait, the moment's gone, never to return.
But there are other things - such as a good home-cooked curry - that are better, far better, the day after - and this is what I discovered this week with my hair. Yes, it’s official: men’s hair always looks better the morning after.
It did exactly what Jo said it would - clean hair that looked like it had been washed yesterday.
I went to Toni&Guy in the lovely old Georges building in Little Collins Street - I was looking rather shaggy - where Jo Smith gave me a great cut, and an even better tip.
“Guys’ hair always looks too fluffy after it’s been washed,’’ she told me. “It’s always better the next day, when it’s got a bit dirtier.’’
But the problem is, I told her, I want to have a shower every morning before work, which leaves my hair looking both flat and fluffy.
On the weekend, when I often can't be bothered with personal hygiene, my hair ends up looking better thanks to being less than perfectly clean. But who wants to spend all day at work with dirty hair?
I think most - though believe me, not all - of the men on the 7.33 have the same weekday routine: roll out of bed, breakfast, shower, train, work. And showering sort of means getting the hair wet. Which leaves two options: a) borrow a lady friend’s frilly shower cap. That might work, yes. Or b) Jo’s idea - souffle. For hair, not stomachs obviously.
''It makes clean hair look like dirty hair,'' Jo said. ''And it's really versatile. You can use it wet or dry."
She worked it through my hair after she’d cut and rinsed it. Then blow dried it and - ta-da - perfect. I’m not putting you on, it did exactly what Jo said it would - just-shampooed hair that looked like it had been washed yesterday.
Products often leave my hair feeling unnaturally stiff or disgustingly oily. This stuff did neither. There are products that produce a similar effect to the Label.M Souffle Jo used, such as Star Powder by the excellent Melbourne hair brand Instant Rockstar and American Crew's Fiber. I’ve not tried them, but I’m told they’re all good.
So souffle, I’m a convert.
How do you keep your hair looking good if you wash it every morning?
Richard Hughes was a guest of Toni&Guy.