Valentine's Day is approaching and you've managed to secure a reservation at the hottest restaurant.
You've found the perfect gift and chosen the right roses (you know that yellow means friendship and red means love).
You're prepared in all key areas of pampering your beloved (chocolates, jewellery, a picnic under the stars).
But there's a problem. You are so focused on that special person that it totally slipped your mind to look after YOU.
So let's go through the checklist for looking good on this international day of romance.
1. The morning ritual
Create your morning ritual with a collection of powerful skin and body care products aiming to give you confidence and strength to face the challenges of the day.
Preparing your skin, and pampering your face after a close shave will give you 24 hours of enhanced scent protection.
2. Down under
Underwear must not be your downfall and with the plethora of retail offerings out there, you can't go wrong finding a pair that's sophisticated and ticks all the comfort boxes. Never buy boxers or underwear with cartoon characters on them if you want to be taken seriously.
The king of the underwear market is still Calvin Klein, so if you don't have the time to do your research on the new players in the undergarment market, head straight for the CK shelf.
3. Smell's good
Women get caught up in intoxicating smells. Great cologne could change the course of your life, or at least the course of your date. The arousing aroma of sandalwood, citrus and sensual pine can set a seductive agenda.
The best place to apply cologne is where there's the most body heat. Heat activates the cologne and allows it to last longer, while colder areas dull the smell. These "hot spots" are the wrists, the neck, on your elbows, and behind your ears.
Winning favourites are; Chanel Allure, Tom Ford Black Orchid, Viktor & Rolf SpiceBomb (pictured), Calvin Klein One. All of these brands include aftershave balm, deodorants and body washes that you need to layer up for the day.
4. The long lunch
If you're taking them to lunch, your outfit requirements will need to go further than the usual. For a sexy smart casual, pull on your favourite dark indigo jeans or slim chinos, a crew neck t-shirt, unlined parka or sports jacket and add in a neckerchief, a masculine bracelet or a dress ring as a conversational piece. Match your belt and boots to this ensemble and you're ready to go.
Top brands in this domain are: Ted Baker for the perfect neckerchief, A Thomas Sabo engraved 'Rebel' dress ring, and a Miansai leather or a Luis Morais beaded bracelet (pictured). Slim chinos from M.J.Bale are now available in a great selection of colours and your jacket will be in a darker shade to your chinos.
5. Out for dinner
You need to match your ensemble efforts with the level of restaurant you've chosen. Wearing a sharp suit to dinner puts you in high esteem all round. Opt for a two-button in a solid colour with a notch lapel. Add in those special touches with a MontBlanc pen to sign your bill, a silk pocket square from Canali and a tie bar from Tom Ford.
As for fine jewellery, every gentleman has a preferred watch brand. Women are particularly fond of a watch that stands out, and that doesn't mean it needs to have all the bells and whistles on it. The elegance and simplicity of a man's watch will set it apart.
Keeping shoes in perfect condition as well as your grooming requirements will also add points to closing the evening.
6. Lounging around
Gentlemen, wipe the image of your father's pajamas out of the long-term memory. Loungewear is the next big thing in the menswear category and if she's going to be making the effort to prepare the most delicate French lingerie for the evening, then you should ponder on the reciprocal.
Keep your outfit presentable and if you're confused about the whole 'loungewear' thing for men, just don't drag out the weekday's gym tracksuit and think that will suffice. Investing in loungewear that appears well-put-together and relaxed is key. The fabrics needs to be soft and in solid colours.
Greys, pale blues, creams and blacks. Loungewear today builds more on a new way for men to dress at home in an intimate yet masculine way.
Experience within retail trend analysis companies has earned Louise Edmonds cred in the luxury menswear sector. The founder of MenStylePower.com utilises her passion and understanding of fashion to deliver a fresh, edgy take on men's style.
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