Aussie modelling sensation Jordan Barrett's ultra-simple grooming routine

Jordan Barrett is one of Australia's most in-demand models, yet the 21-year-old who calls LA home can soon add fashion designer to his repertoire as he prepares to unveil his first collaborative collection in October.

What's more the chiselled blonde, who made his international runway debut with Tom Ford, is now the global face of the Paco Rabanne fragrance 1 Million – giving the modelling world a dose of his blue steel gaze meets young surfer rebel looks.

But away from the spotlight Barrett says he is working with life coaches to get into Hollywood films, will appear in a new short film called Lucky that will make it's festival circuit debut this year (he plays a deceased brother) and travels with a camera at all times, documenting moments with a Polaroid to remind him where he's been each month.

How to look this good

Barrett, in Sydney this week walking for the David Jones AW18 runway after a five year hiatus with the department store, says strutting the catwalk doesn't make him nervous anymore.

He doesn't prepare for it other than drink green smoothies, going for a swim in the ocean and only using one grooming product – Dr Barbara Sturm's SPF 50 Sun Drops.

"I keep my routine as simple as possible," he says.

"It's ocean salt water and sun protection and as far as my hair goes I leave that to those styling me for catwalks."

The supermodel describes his personal style as rugged, casual and comfy, but it's his healthy looks and bronzed muscled tone that's seen him score regular work with fashion houses in Europe like Versace, Balmain and Tom Ford.

He isn't worried about catwalk castings in New York this week and is looking forward to joining the runway shows again.


"New York Fashion Week is really where this sort of trend gets decided," he says referring to what looks are popular for male models.

"I've been lucky so far I've always had work and I don't think the male modelling world comes down to one particular trend at the moment. It's really hard to pinpoint. I see lots of diversity and that's a good thing," he says.

What's next

He might count Bella Hadid and Kate Moss as mates, but Barrett is making the most of his time in the spotlight to branch into other areas of interest too.

"I'm going to try and be as creative as I can this year," says Barrett who excuses himself after eating a chili tuna salad and puffs on a vapor cigarette.

"As far as the new fashion collection goes I am super excited about it. It'll be for the rugged man – think overalls for a train driver look. There's plenty of army references and cargo in the mix. It's designed to be a unisex look and will drop later this year," he says.

Pinch me moment

Last year renowned Italian born and New York based photographer Mario Sorrenti shot Barrett for the Giuseppe Zanotti spring/summer campaign. It led to a dinner in New York where Barrett was then asked to be the first to take portraits of the Sorrenti family for a new fashion campaign.

"Out of everyone in the whole industry I got to shoot them for a new campaign that is coming out but I can't say what it is just yet," says Jordan Barrett.

"Mario is one of my role models in the industry because he is so balanced and such a nice guy. He reminds you to be relaxed and don't sweat the small stuff. His wife Mary Frey is also a photographer and they have this wonderful family I just adore.

"He has the most beautiful daughters – one is a singer and the other a model [Gray] who also takes photos like her dad. The shoot happened in New York and it was a pinch me moment," says Barrett.

Speed dating career

Barrett doesn't want to model forever either. He's just rolling with the punches.

"This is like college for me and playing with the many things I have access to," says Barrett.

"I don't see modeling something I will do for a long time. I don't want to be around on the catwalk as an older guy. I never thought of it as a career and I wasn't a career chaser for it either. It all happened," he says.

"It opens all the right doors. It's like speed dating through the industry and gives you access to people you wouldn't otherwise get. I'm going with my lucky flow."