Confessions of a weekend werewolf

To my wife and kids, I'm a typical slovenly bloke who can't be bothered to shave on the weekend.

As for me, I'm content to abandon my chops to a bit of unkempt fuzz. Sometimes I even try to fool myself that three days' worth of untended bumfluff lends an element of shabby chic to my dial come Sunday arvo.

But the boffins at Gillette - yes, they of razor blade fame and the sworn foe of my untroubled stubble - reckon I and plenty of others like me are part of an emerging trend it has labelled the "Weekend Werewolf".

The "Shave Trend Report" conducted by Galaxy Research on Gillette's behalf found that 61 per cent of the 1000 men surveyed admitted they don't trouble the razor on weekends, even though half believe they're more popular with the ladies when they're clean-shaven.

Women, too, were polled, and only one in five enjoy a stubbly kiss, according to Gillette's research. The news is even worse for men who are permanently estranged from the razor - just 3 per cent of women reported finding a beard sexy. Bad news for those hirsute hipsters.

The research found that high income earners are the most likely to continue shaving on the weekend, but there are exceptions to prove every rule.

John Featherstone, the managing director of Sony Mobile Oceania, is happy to out himself as one of the "werewolf" breed.

Each weekend the 46-year-old husband and father of three children upholds a long tradition of razor ddging that dates back to his university days.

"It's been the case for as long as I can remember. Even when I'm with family on the weekend, I'm not going to be bothered shaving unless I have to, unless it's a pretty special event," he says.

On Monday mornings, though, he brings out the big guns - "at least a triple-blade" - to restore the smooth corporate appearance his position demands.

"Once you get to Monday morning, I couldn't go to work without shaving, so it's the complete opposite to the weekend when I'm not going to bother," Featherstone says.