There’s plenty of sportswear that we can only accurately describe as “hideous.”
So much of it is terribly designed, or drowning in distracting logos, or so focused on functionality that it neglects the aesthetic side of things completely.
Fortunately, a few companies have realised that sometimes simplicity reigns supreme.
So we've identified eight men's cycling apparel brands that realise practicality and style are not mutually exclusive.
(See lead image.) Design geeks everywhere are in love with Bernard’s beautiful cycling kit. The colours, the typography, the totally unique design – everything comes together perfectly, resulting in one of the most coveted jerseys in the cycling game. The limited edition gear (which includes three jerseys, shorts, a wind vest, arm warmers, and a cap) flies off the shelves every time it goes on sale.
Good luck getting your hands on it.
Melbourne-based Jaggad creates professional athletic wear that meets the performance needs of the pros while still being accessible to all. The garments are high quality and ultra modern, but never showy or overly-branded. What makes Jaggad unique is the interesting line-up of investors and sports identities behind the brand, from AFL players Steve Greene and Chris Judd, to Just Jeans founder Craig Kimberley, to Young Rich list member Ryan Trainor.
Rapha caters to discerning cyclists with a one-stop shop that offers performance roadwear and accessories, alongside publications and events. The first Rapha collection was launched in July 2004, at a month-long Rapha exhibition of cycling memorabilia and events called “Kings of Pain”. From those humble origins, Rapha has gone on to become synonymous with the highest levels of quality. It's also the official clothing sponsor to Team Sky Pro Cycling.
The World Cup isn’t the only cool thing happening in Brazil right now. Kirschner is the full package of cool – everything from the branding, to the photography, to the videos, to the actual clothing, is eye-catching and contemporary. For now the product line only includes short- and long-sleeved jerseys, plus t-shirts and caps with the brand’s signature mountain graphic, with plans to expand to include arm warmers, jackets and shorts.
After more than 30 years of working with the most prestigious international brands to develop hundreds of products, Verona-based APG launched their own cycling brand last year. Designed for both amateurs and pros, an impressive amount of research and testing go into creating the advanced technology behind APG’s cycling apparel. APG also offers a complete catalogue of custom clothing and accessories for cycling teams who want to design their own uniforms.
Riders using ASSOS products have won over 250 gold medals at Olympic Games, World Championships and in almost every other prestigious professional cycling race. Impressed? Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS was founded in 1976 with the creation of the first ever Lycra® cycling shorts. The company continues to innovate, setting industry standards (like the fastest cycling bodysuit on earth) time and time again.
Capo was founded in 2004 by Gary Vasconi and Robert Carbone. Initially, the line-up covered technical socks and casual apparel. Over the years, product range has expanded to include a collection of men’s kits along with the launch of the Capo custom apparel program. Capo now sells its high quality, progressive designs to passionate cyclists in North America, Australia, New Zealand, Europe and the UK.
After many emails from hardcore cyclists, we had to add Brandt Sorenson into the mix. Brandt Sorenson is luxury cycling gear that’s hand crafted in the USA and focuses on quality and functionality over ease of production or cost.The Brandt Sorenson palette communicates the class and prestige of the modern athlete. If you’re a freak of nature they offer custom tailored garments to the rider’s unique dimensions in addition to standard ergonomic fit sizes.
D'Marge is one of Australia's most popular men's style and fashion blogs.