Last night's David Jones SS17 'Everything Under The Sun' collection launch in Sydney saw the return of the smart-casual gent, where less is more and luxury is the main draw card. Nineties street style and glam revisited, sport luxe and floral in full bloom.
The iconic department store is set to turn it up a notch over the next six months by introducing new Australian and international labels in an effort to boost retail sales.
New wave casual
We can thank the arrival of the broken suit in last year's spring/summer collections for kick-starting the new casual wave.
Think casual chinos, embroidered bombers, floral printed shirts and an abundance of linen featured everywhere from blazers to beachside shorts.
"Last year's growing trend to adopt the broken suit meant we started to think about menswear differently," says David Jones GM David Collins.
"It's changed the way we think about office and casual attire and there's a real push for the two to sit together," he says.
Check it out
There's plenty of check shirts, Liberty prints and muted tones to kick start the summer palette with brands like Jack London, Versace, Diesel and Paul Smith fuelling the colour heavy choices.
"We know the younger male audience is really seeking colour so we've gone big with these," says Collins.
"The men's collection for SS17 is colourful and daring and we've got it covered when it comes to smart casual. It's what we'll be pushing hard in the next six months, it's our aim to get the sales up," he says.
Local menswear label Calibre redefines the luxury space by dropping trends for a shot a casual easiness. It's where fashion finds a place but there's less runway intensity and more practicality in how men can wear their brand this season.
"Our SS17 look is about understated elegance," says Calibre designer Ty Henscke. "We've focused on luxurious fabrics and we're all about colour," he says.
From plastic blues to red, white and cream, Calibre is big on Birds of Paradise prints, which are emblazoned on shirts and bomber jackets. There's a nod to '70s motorcycle jackets with a navy item that's embellished at the sleeves and cropped for a mid-waist finish.
Expect to see red polo tops, navy pants, white embroidered shirts and blue racer pants with piping down the sides for an updated classicism.
There's sand, almond and off whites in chinos and pants, but when it comes to sneakers it's all about colour blocking your way into a street style look that isn't going away any time soon.
Footwear remains a strong selling point in menswear too. According to Collins, luxury men's sneakers are a big seller.
Cini makes its debut at David Jones and Oliver Sweeney sales are kicking goals at the department store.
"Men are buying these luxury shoes and really buying up," says Collins.
"It's less about the basics and more about the one up items. They want their feet to look great and the push toward sneaker culture continues with guys wanting the better end all the time. This is a growing market for us," he says.
What's an Aussie runway show without a dash of swimwear? The label Boardies showed us styles that sit at the knee and much higher for those keen to show off multi-coloured prints, stripes and nautical prints.
The Upside delivered a '90s sport luxe with an orange logo sweater matched with black mesh shorts and a grey sweater for a more muted sporty adventure.
The '90s returned in more ways than one with pant lengths getting longer, fits a little loser in the leg and some box cuts appearing by way of shirts and jackets.
Jack London turned to Hawaiian inspired prints this season – think palm printed blazers and khaki shirts while natural linen blazers and waistcoats also crept into the mix. They leaned on blush rose shades and floral for a modern retro silhouette.
International labels like Z for Zegna, Paul Smith and Canali bridge local gents to international favourites – the look was more European chic and muted with Versace beige cargo pants worn with a black bomber for a Pitti Uomo mood and Diesel's embroidered bomber ambition getting a seasonal makeover.
"Men are focused on quality and heritage brands," says Collins of the rise in demand for better quality casual wear.
"They don't want to be left behind."
Check out the gallery above to see what you'll be wearing this summer.