Australia is facing a crisis, headed towards a future where beer will be decidedly average and climate change will literally leave us with a bad taste in our mouths. A time when artificial supplements are the norm and water restrictions a way of life.
That's the newsflash from the organisers of this weekend's Earth Hour anti-festivities.
Drought Draught will be an extremely well-brewed but average-tasting beer.Reece Proudfoot
"Long story short, the unimaginable has happened: we're heading into a beer crisis," reports the Earth Hour website. "Beer lovers, we have a choice: accept lower quality and more expensive beer, or unite now to Save the Ales."
Save the ales
The 'Save the Ales' campaign, running as part of Earth Hour 2015, is encouraging beer drinkers across Australia to go out and celebrate Earth Hour "with the Aussie beers that they love, before it's too late".
In a bid to highlight what effects global warming and climate change may have on Australia's beer industry, the people behind Earth Hour challenged Sydney brewers Willie the Boatman to "go against everything they hold dear" and create a concept beer that replicated drought-affected conditions. The result is an "average" tasting concoction - Drought Draught.
A pour substitute
"Unlike the world-class beer that Aussie brewers are known for producing, Drought Draught will be an extremely well-brewed but average-tasting beer that lacks the flavours and complexities which Australians love and expect," said Reece Proudfoot, Earth Hour's Community Engagement Manager.
"But that's the whole point of the exercise: to demonstrate to beer lovers across Australia how the beer of the future will taste if we don't take action on climate change."
Created by using poor quality barley and hops combined with artificial supplements because "real ingredients will be cost-prohibitive or simply unavailable due to climate change-induced drought", Drought Draught will make its debut at the Feather & Bone in Sydney's Marrickville on Saturday as part of a free event celebrating Earth Hour.
More than 500 community events will take place across Australia at 8.30pm on Saturday part of Earth Hour.