Ferrari celebrates its 70th birthday with the LaFerrari Aperta

More than 100 Ferraris stopped traffic along the M1 in Melbourne today to celebrate the Italian auto giant's 70th birthday.

Australia's only ever Ferrari factory driver Tim Schenken OAM led the charge in a staggering $12 million limited edition LaFerrari Aperta, which travelled from Italy for the occasion.

Further back in the field international model Jarrod Scott angled for pole position on the freeway, coming dangerously close to the prized LaFerrari in his matte grey 488 GTB.

Cricket legend Michael Clarke realised a childhood dream behind the wheel of a white 488 Spider convertible. "As a kid growing up in Liverpool I had three posters on my wall: Michael Slater, Brian Lara and a Ferrari 388," he said. "It's blowing my mind to be here right now."

Clarke was on board as an ambassador for sleek Swiss watch brand Hublot – an official partner of Ferrari – despite BMW being his official car sponsor.

A fleet of vehicles old and new took off from Albert Park Lake and growled its way to the late Dame Elisabeth Murdoch's stately Cruden Farm in Langwarrin for the Concours D'Elegance judging of best in show.

The drive was the first in a series of birthday events as Ferrari 'paints the town red' to mark seven decades on the road. On Wednesday night, the luxury car brand will pop a cork with a black tie gala at the Docklands Studios hosted by Australian CEO Herbert Appleroth.

It's excellent timing as car fair Motorclassica rolls into the Royal Exhibition Buildings this weekend, featuring historic, vintage and collectible cars cars from around the world until Sunday.