How to find a signature scent that will work for every occasion

Every man has his favourite jeans. A go-to suit that's more often than not made to measure thus just right for him, maybe even a pair of shoes be it sneakers or loafers that are probably more reliable than even his closest mate.

So should it be that farfetched that a man should also have a signature scent?

One that people instantly affiliate with us; contributes to that same feeling of confidence and self-assuredness that comes with knowing we're stepping out best foot forward.

But the difference between smelling great and simply smelling can become a fine line to walk.

Up close and personal

Fragrance is a personal thing. Utterly subjective, where one man's Tom Ford is another man's Tommy Fresh (treat yo' self).

We like to think that we walk into a room smelling a million bucks (or at least as clean and fresh as the deodorant you hopefully remembered to spray that morning) so it can be rather deflating when you discover that others may not share the same opinion.

One way to figure out what works, and how, is by talking to the experts. And who knows men's fragrance better than luxury fragrance house, Creed?

Back to school

After launching their first Australian boutique in Sydney's Double Bay, Creed is now offering weekly masterclasses where men (and women) can learn how to find the perfect fragrance for them.

And just like trying to find the right suit, there's a lot more to this choice than meets the eye. Or the nose.

Advertisement

"In many ways, we're teaching people how to smell," says Michael Marzano, fragrance expert at Agence de Parfum and the event's host.

Scents and sensibility

For a sense that we use daily (and mostly subconsciously) our sense of smell is the most undervalued sense we have. Worst, it's also the most abused, constantly battling an assortment of pungent experiences. But the team at Creed plan on changing that. 

During the hour-long experience, guests will learn why certain smells appeal to them and others repel; the difference between high quality ingredients and synthetics; and basically retrain your nose to perform better.

The more you know

One of the main lessons that Marzano hopes that people take away from this masterclass is the appreciation of fragrance as something more than just something you splash on before going out.

"You will walk out of these masterclasses knowing a lot more about fragrance than you would ever expect," he explains.

"How to appreciate them, and how to pick out the characteristics that you like. Just like wine tasting, it will help you appreciate the nuances of the raw materials used in each."

And that's maybe one of the biggest misunderstandings of fragrances – they are like wine. Or better yet, whisky. They react to the environment, change, evolve as the day goes on. What you smell like in the morning isn't always how it smells later that evening.

Finding the one

Obviously, for anyone attending the classes the end goal is to find something that they can say: "this is me".

This could be something fresh and invigorating such as Silver Mountain Water; a more classic, citrus-based selection such as Millesime Imperial; or a richer, deeper leather and tobacco fragrance like Tabarome.

"If there is one thing that Creed know how to do, it's how to make men smell great," quips Marzano.

And the proof is in the sales – Creed's Aventus, which was launched in 2010, remains one of the most popular fragrances for men, impressing some of the industry's most ardent critics as well as the general public. 

But if you're looking for a hot tip from someone who knows his stuff?

"Bois du Portugal," answers Marzano, "I just love it."

The masterclass will run from Tuesday through to Friday each week with a minimum of two guests per class. The masterclass is $99 per person, which is redeemable on any Creed fragrance purchased during the experience. For more information, phone 02 8385 2920 or visit www.creedperfume.com.au.

Comments