For New York-based, Aussie-expat artist and designer Jeremyville, Sydney must seem like a speck in the distance. From his Bondi childhood to an early illustrating gig at the Sydney Morning Herald, Ville's universe – Jeremyville – now takes centre stage with a global collaboration with Hugo Boss for the festive season.
Who's the Boss
Jeremyville's thought-provoking social messages and playful cartoon characters first caught Boss's attention over a year ago, resulting in an artistic partnership of size and scope never before pursued by the brand in its history of commitment to the arts.
"Boss x Jeremyville is an important and exciting collaboration as it really pushed both our studio and the brand into areas we've always dreamed of going in," says Ville.
A touch of Bondi
Despite relocating to New York in 2010 when he formally launched Jeremyville as a creative studio, the artist's vivid sensory experience of growing up in Bondi's backyard (Wonderland Avenue in Tamarama, to be exact) is ever present in his creative work.
'There are some unusual birds in this collection, definitely inspired by the strange fauna of Australia! My Australian youth informs a lot of my colours, shapes and a more casual, laid back approach to my art,' reflects Ville.
'Certainly, my Bondi Beach lifestyle in Sydney (where I head back almost annually) encourages a sense of outdoor play, but also discipline through exercise. That's a strong part of my work ethic too.'
Beginning his career drawing editorial cartoons at the Sydney Morning herald while studying Architecture at Sydney University, Ville is grateful to have garnered such a strong work ethic through exposure to rigorous deadlines and pressure to come up with creative ideas on the spot.
Now one of the most highly sought-after design studios in the world, Jeremyville exemplifies the spirit of creative diligence; expanding its mediums through carefully selected collaborations with brands and organisations that constantly challenge Ville and his team beyond their comfort zones.
'Each new project should always push you, evolve your style, grow your audience, grow you as an artist and as a person,' he believes.
The Boss x Jeremyville collection features the artist's iconic cartoons and angular cityscapes on bags, satchels, scarves, shoes and even in-store sculptures. This playful aesthetic marks a shift in mood for Boss, who are renowned for their sleek lines and strong silhouettes. But the design direction and creative process for the collection appears to have been a seamless synergy between art and fashion. Ville and his team embraced the challenge of producing 'something fresh' for both his studio, and for the brand.
'For this collection, we developed a thoroughly modern colour palette for holiday that feels more art driven for a fashion application. The sculptures we developed that populate the Boss stores bring pops of colour with classic tones, to bring an art gallery feel to the windows and sleek interiors of the stores,' he says.
The language of art
Thanks to social media, the power of Jeremyville's work reaches people far beyond the art, fashion and design spheres. His art is appreciated as a universal language in its own right, engaging individuals from all walks of life in a global dialogue centred upon kindness, tolerance and self-respect.
Perhaps the ultimate appeal of the Jeremyville universe is therefore not solely in its striking colours and quirky characters, but rather, the lesson it teaches us all about finding peace in the world by first finding peace within ourselves.
'Always ask the hard question of yourself daily: Who am I?...Life is better lived, more completely, when you walk along your own path,' says Ville.
From Bondi Beach to NYC; may it be merry, may it be bright.