Hugo Boss redefines workwear for a new generation with its SS19 show

Anticipation was high for Hugo Boss's most important collection in years as the lights went down in a converted basketball centre on the East River in the midst of a hectic New York Fashion Week.

After the departure of artistic Jason Wu just a few months ago, chief brand officer Ingo Wilts chose to combine menswear and womenswear for the first time at the BOSS Spring/Summer 2019 runway show.

On the drizzling Sunday afternoon in New York City, over 60 models hit the stark white runway in an ethereal line of sharply-tailored suits, chic athleisure-wear and edgy, relaxed resortwear in subtle, shifting gradients of pastel shades and block colours. The verdict? Sublime.

Star power came from actors Jamie Dornan, Emma Roberts and Henry Golding, who took prime position in the 'frow' (front row), while Australian supermodel Adut Akech hit the catwalk before rushing to a party to celebrate being named one of the industry's most influential people.

Dubbed 'California Breeze', the BOSS collection was inspired by understated Malibu style and signalled a relaxed new direction for the traditionally-sober German brand, which has long set the standard for luxury men's suiting and workwear.

The epic collection signposted how the label plans on attracting a younger, fashion-forward clientele with a series of looks encompassing top trends you'll be wearing next year and beyond.

It's clear the classic suit is not dead, but simply ripe for a remix when teamed with technical T-shirts, casual sneakers or even sleek shorts cut above the knee.

Here are some more of the menswear trends spotted at the show.

Cool colours

Soft blush pink, deep burgundy, dusty grey and traditional navy were the key colours on parade, with lines of lads dressed head-to-toe in white. For splashes of summer fun, the range featured accents of bright orange.



Spray jackets, zip-up tops, hoodies and other athletic styles inspired by the Californian summer proved the trend for high-end sportswear isn't going anywhere.

Relaxed fits

Drawstring pants, flowing shirts and oversized trench coats showed that the days of ultra-skinny fits are behind us – for now.

Double breasted

This classic style is the cut of the moment when it comes to suiting, best worn loose over a T-shirt and even teamed with a pair of shorts.

Technical fabrics

Fabrics were only limited by the imagination with wet latex tops, crinkled cotton suits, nylon coats and suede jackets cut to perfection.

Socks and sandals

This once-scandalous style faux pas is the edgy footwear trend to embrace, if BOSS's collection of explorer sandals worn with matching-coloured socks is anything to go by.

Bucket hats

Traditional wide-brimmed schoolyard hats got the high-fashion treatment, worn with oversized bags and futuristic sunglasses.

Rubberised sneakers

Forget the stuffy school shoes: a smart rubberised sneaker works wonders with a suit.

Scroll through the gallery above for a look at the BOSS trends from New York Fashion Week.

The writer travelled to New York with assistance from BOSS.