A 24-hour butler service and a secluded cabana with a private infinity pool tucked away from other hotel guests are some of the perks that come with the luxury pitch to executive travellers at Crown Towers Perth.
A luxury spa facility also ups the ante on its Sydney and Melbourne Crown hotels with the busy executive a high priority at this standout hotel.
It's a year since Crown Towers Perth opened its doors and they're leading the pack in luxury accommodation with an attentive focus on executives and high rollers who head to the West Coast.
There are 13 deluxe villas to choose from in both one and two bedroom varieties, which start at $2500 per night. That includes a 24-hour butler service [I had the pleasure of meeting Wei Wei and Jackson] who take care of your luggage, restaurant bookings, any transfers you need in and out of the hotel and spa, fitness and doctor appointments if required.
Chairman of the board
The rich and famous always stay on the 21st floor Chairman's Villa – it comes in at a cool $25,000 a night – a penthouse setting with an emphasis on privacy, an internal lift if stairs don't suit, a private exercise room and a kitchen area for your personal chef to make your meals.
There's also a study for those executives travelling with kids who are being home schooled. This is where the high rollers live and the rock stars revive after gruelling tour schedules. It's where luxury and attention to detail creeps to the next level of wow, is this even real?
There's a billiard room and a grand white piano if you want to channel Elton John or dial in a professional player to create your soundtrack in-house.
The Chairman's Villa is approximately 800 square-metres with full 360-degree views of the hotel and comes with three spacious bedrooms all with their own bathroom and an extra connecting room to make it four if required.
My deluxe one bedroom on the 20th floor comes with optimal views that chase a city skyline and offer an aerial view of the Vegas style pool below. It's an ideal place to base your working self for a few days.
The 315 square metre villa comes with all the trimmings – state of the art technology from tablets that control bedroom lighting, curtains, sheer blinds and TV channels to a 24-hour butler service line at your disposal. Butlers escort me to my dinner bookings and show me around the hotel to make sure I know where everything is. It's like taking a private tour and being pampered by your butler for how often you feel you need to.
The room feels like a private residence – it takes its interior cues from art deco opulence to mid century furnishings throughout. The room pitches to the working executive but it's also an ideal escape for couples that want a lavish getaway.
For the ultimate wind-down, the Crown Spa in Perth is unrivalled in its grandiosity. There's an aqua retreat room for men, a steam room and sauna, a man cave TV room, showers with therapeutic rainfall nozzles to help ramp your immune system and a plunge pool that's calming in effect.
"We encourage our male travelling guests to alternate between the hot and cold water in the rainfall shows to boost their immune system and to help reset their body clocks particularly when jet lagged," says Melissa Dao, spa supervisor Crown Towers Perth.
"You can also sit back and drink herbal tea, unwind in the sauna room and alternate between the bubbling spa with jets and showers to get your circulation moving," she says.
The 15th floor Crystal Club lounge offers plenty for the executive who wants to remain away from the other guests and tucked in a corner of its art deco surroundings or on the balcony with city views.
Located on the 15th floor, the Crystal Club is a private lounge with its own concierge and check-in desk. You can enjoy a complimentary morning breakfast, settle in for afternoon tea, head back for an evening drink and canapés and sample more cocktails or champagne.
Pre-dinner drinks in the Club make the stay all the more worthwhile thanks to the supervisor Ian Island. He's charming and bubbling with personality and good conversation – enough to whet your appetite and never overstays his welcome – which is how hotel staff should be groomed.
"It's an untouched market in terms of what we're doing in the luxury and executive space," says hotel Leisure manager Leah Anderson.
"We're about going that extra mile for those who travel to make it worthwhile on all fronts."
The writer was a guest of Crown Towers Perth.