Having a bit of Botox or some face-enhancing fillers may have become as mainstream as buying new shoes for women, but what about men? Should we go there? Should we even think of going there after seeing the result of Shane Warne's "no-it-wasn't-plastic-surgery" makeover?
Dr Sean Arendse, a top cosmetic physician in Melbourne, suggests men should think twice about Botox, despite its benefits.
"(The profession's) still learning a lot about what works for men. Very few people can do it well," he cautions.
This is changing as more men make their way to skin clinics, often urged by wives anxious to keep them competing in executive work environments. Latest stats in Australia show 10 per cent of clients for non-surgical "enhancements" (chiefly Botox or its competitor, Dysport) are men.
And you've got to admit, you can see the attraction. You probably know by now that Botox can take years off a face – smoothing harried brows and obliterating etched frowns in a stroke. Make that a prick. Fillers deal with that tied, old, gaunt look that happens after a certain age, whether you're feeling tired or not. Everyone's doing it, it seems, including more men. They're just not talking about it.
But what happened to Warnie? How did he become a waxwork? He protested at the time that he hadn't had any surgery. Liz (remember her?) backed him up.
He was likely being truthful. Dr Arendse suspects there was plenty of muscle-freezing Botox and lots of plumping fillers administered in such a way as to give Warne what he describes as a "feminised face".
"Physicians need to understand the male aesthetic to give a masculinity, a masculine face. There's got to be strong features, a strength to the jaw and a drop to the brow - the opposite of what you want to achieve for women. For men, less is more. Botox, if done well and properly, is undetectable. Shane's beautifully shaped cheeks look very feminine."
Dr Arendse says most male patients have been encouraged by their wives to have some Botox, often to boost their success in the workplace as it becomes more and more cut-throat and uncertain. "Wives push them into it. But you've got to go to the right person for it to be done well. It's about embracing your age and making you look as good as you can for your age."
Have you gone there? Have you noticed if any of your mates or colleagues have had a little Warnie-style "work"? What were the results like? Would you admit to it if you had?