A whiff of European grandeur, a manicured garden setting and a plaza that mimicked Florence's best – think Palazzo Pitti – you'd be forgiven for thinking the Royal Exhibition Buildings had been on loan from Italy for a week during VAMFF.
The festival's second year at the precinct proved a winner with an array of VIP bars and curated marquees and lawn areas for optimal peacocking.
Melbourne's fashion festival is now a finely tuned beast that sparked more than 64,000 hashtags in a week. From the 3000 guests who descended on the event for opening night to the menswear runway on Friday, gents were as fixed on looking their best as the ladies.
Scroll through the gallery above to see style snapper Street Smith's take on the men of VAMFF.
Street v suits
The warmer than usual week however saw more summer looks than autumnal layering, but there was plenty to be inspired by from street style chic to suiting.
Europe plays a role in shaping the menswear looks at VAMFF from the athleisure-inspired cropped pants and bomber jackets matched with plain T-shirts for a monochrome diversion, to checkered suits worn with sneakers – both dominated the pavements last week.
This is where high fashion labels conquered – think Kenzo, Gucci, Moschino and Versace to Roger Grinstead's '50s rocker meets '80s power god captured in a double breasted grey blazer and black pants at the Virgin VIP Bar.
Colin Gold of style blog The Trendspotter wore Hugo Boss and Calibre on various nights – showing the pros of monotone dressing and adding designer sneakers with a suit.
The festival's CEO Graeme Lewsey launched his own Instagram account just days out of the first runway show. He was seen wearing fitted cropped pants or slim fit suit pants and would alternate between sneakers and loafers matched with a blazer and T-shirts for a day to dusk look.
Flying his own rock'n'roll flag was This Is Malice's Roberto Malizia who showed us his own spin of European street style meets rock video clip glory. He was spotted wearing Maison Margiela and donned Lardini for the GQ Menswear Runway show on Friday night.
Base Colour's Shayn Lyle varied his look from made to measure three-piece suit to an all white Reiss suit at opening night. He captured the best of bomber jackets and chinos at the Lavazza Breakfast - adding his own local twist on a global look.
Scoring a front row seat is not a given from one year to the next. It's not just about how many followers you have, it's about how you manage your media relationships, who's running your stories and where you sit in the pecking order.
Here's a gentle word of advice to the blogging blokes who did score a seat. Please don't sit with your legs wide open – wide enough to take up two spots and don't lean over your guest to block her view to capture a photo on your phone. And always introduce yourself, because you just never know where your next job might be coming from either.
But the biggest no-no is never sit in a seat that isn't your own – chances are you're being watched by someone across from you and you've been reported.
It's fashion darling: there's a time to show off your hashtags but it's also a time to put your phone down for a moment and live in it.
Scroll through the gallery at the top to see Street Smith's view of the best-dressed men of VAMFF.