As if you needed a reason to wear jeans to work, Jeans for Genes Day is back for another year.
"Of course, wearing jeans to work these days isn't too much of a stretch," says campaign manager Barry Kenyon.
"This year we are challenging everyone to go a bit wild with their denim. Classic, acid washed, ripped, faded, stressed, double – even triple denim."
Melbourne Spring Fashion Week stylist Marc Wasiak agrees that denim is everywhere right now. "It's not just a jeans-and-t-shirt mentality anymore," he says. "You can wear jeans with a sports coat, with a shirt – you're comfortable but you're still sophisticated."
The trend agenda
If it's been a while since you updated your casual wardrobe, you need to know that slim-fit jeans are still a thing.
"Skinny fit jeans aren't going anywhere," says Bryce Alton, Australasian director of Swedish label Nudie Jeans. "People appreciate a good fit, whether it's a pair of jeans or a great suit, so there's always a place for well-fitted garments."
Alton predicts style-conscious blokes will be reaching for the scissors for a D.I.Y. customised look. "You're going to see a lot more 'cut-offs', jeans cut away at the ankles so they fray and reveal the sock or a low-rise shoe," he says.
Antony Hampson from Diesel says 'ripped and repaired' jeans and heavily treated denims are in style this season, with plenty of 'selvedge' denim around (that means denim with tidy, self-finished edges).
Jeans from Japan and Turkey are heading to the front of the queue, and we're also looking back to ultra-classic fits.
"I'm seeing that real '50s look on the streets at the moment, like the straight leg with a turned-up cuff," notes Wasiak. "It's the little details that make a big difference to the denim that you're wearing."
Jeans For Genes day encourages Aussies to wear their favourite pair on Friday, August 7, with the money raised going towards discovering treatments and cures at the Children's Medical Research Institute.