Pink is the menswear colour of the summer season

As far as menswear trends go, the colour pink has always been somewhat meteoric - suddenly everywhere and then just as suddenly disappearing from view for another few years before rearing it's rosy head again.

The last time pink made its mark on men's wardrobe was during the early noughties. Favoured by metrosexuals (David Beckham has been a long fan) it quickly found its way onto the backs of men from all walks of life.

However, its saturation was its downfall and pink soon became the calling card for the fashionably late. Quite often in the form of a Ralph Lauren polo shirt with the collar popped up and wrap-around white sunnies.

But has pink come full circle?

Royal blush

If recent catwalks are any indicator, pink is once again working its way back into the mainstream. From biker jackets at John Elliott and lounge suits at Bottega Veneta, everything from pale rose to wincingly bright magentas from Robert Geller are back on the radar.

Closer to home, both luxe Australian label Jac+Jack and streetwear brand Academy have also relied heavily on pink in their latest collections of tees, shorts and shirting.

So what's the best way to wear this season's hottest hue without looking like you're trying to bring metrosexy back?

Thinking pink

According to Matt Jensen, CEO and founder of menswear label MJ Bale, it's those duskier, muted shades of salmon and pink that Aussie men should invest in to spruce up their spring style.

"If anything we've probably softened the colour over the years, making it a slightly more washed out and powdery pink, instead of the brighter pink back we used to produce back in the early days," he tells Executive Style.


"Pink shirts support dark suiting colours like navy, charcoal and greys really well and it also works great with white and off-white coloured suits for that Tom Wolfe/Southern American gent look."

Bold and bright

Unless you carry the over-confident swagger of a male model, it's wise to remember what works on the catwalk doesn't necessarily translate on the street. But that's not to say you can't take a risk or two. In somewhat of a paradox for a colour that's considered soft, it takes a lot of machismo to successfully pull off pink so you may as well have fun with it.

For casual settings – or if office dress codes allow –  a pink Jac+Jack tee with your slimmest fitting suit is a far more interesting look for summer than simply grabbing the first salmon-hued business shirt you find.

And if you're game, try mixing up pink-inspired patterns such as this geometric, floral and windowpane check combo from Melbourne-based tailor Dom Bagnato.

Subtle shades

But if the prospect of sporting head-to-toe pink doesn't tickle your fancy, there are plenty of more subtle ways of introducing this season's colour into your wardrobe, either as swim shorts from Orlebar Brown or simply brightening up your gym kit with a pair of personalised Nike Free ID sneakers.

"As guys, pink is a colour that we're brought up to see as an exclusively feminine colour," says Jensen.

"On the other hand, softer or more pastel-ey variations of pink, like a kind of reddish shade of pink, or a more lighter salmon-coloured type of pink, are definitely a good option for men, especially in terms of shirts. Light or soft pink shirts work well with a navy suit, because it breaks up the formality."

Click through the gallery above to see some of the ways you can add some pink to your wardrobe.