SIHH 2017: Luxury watchmaker MB&F reveal the outrageous Aquapod

Every year, the avant-garde watchmakers at MB&F come up with a new "Horological Machine," a timepiece that is meant to change the way we mark-and think about-the passage of time.

Check out the gallery above to see more amazing watches unveiled at this year's SIHH watch fair in Geneva.

They're often Star Trek-looking devices, that will have you peering into their sides to find out what hour it is, or piecing it together through a series of bulbous, walleyed indicators. One looked like the exhaust pipe of a rocket ship, and another was designed to evoke a 1970s-era turntable.

Though MB&F has been doing this for only a decade, it was beginning to feel as if the brand had explored every different permutation of time-telling.

So when the company decides to go round – you know, like most other watches – you know it's still going to be a leap beyond the ordinary. For 2017, with the Horological Machine No. 7, MB&F founder Maximillian Büsser was inspired by the anatomy of a jellyfish; indeed, the "Aquapod," as his team is calling it, has an almost traditional ceramic dive bezel encircling the outer perimeter of the case.

Horological Machine 7

But tradition ends there. Positioned in the very centre of the watch, under a high domed crystal, is a flying tourbillon. Radiating out in concentric circles from there are rotating discs that show the hours and minutes. You tell time by reading a marker painted onto the glass as the discs turn below.

Underneath, an aggressive-looking titanium rotor with tentacle-like arms spins to charge the movement. The unit is lit at night by panels of glow-in-the-dark "Ambient Glow Technology" luminescent material.

Two super-sized crowns on the right and left float in the air between the movement and the bezel, and allow for winding and time-setting. Flexible lugs help ease wearability for such a large watch.

A giant among watches

The whole thing is big on the wrist-53.8mm across and 21.3mm high-and has a 72-hour power reserve. You can order it in either titanium (with a blue bezel) or the 18k red gold you see in these pictures (with the black bezel); both come with the rubber bracelet.

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The price is A$129,600 for the titanium version and A$155,800 for the rose gold.

Bloomberg