Former pop singer adds some spice to luxury 4WD.
Posh Beckham has helped create possibly the world’s most luxurious soccer-mum car: a limited edition Range Rover Evoque unveiled at the Beijing Motor Show overnight.
Apparently there’s too much gloss in her life: the paint job deliberately has a dull finish.
Posh did more than simply put her name to the matte-grey Evoque, says the company’s chief designer: she was in the studio overseeing changes and additions to the car.
Posh and soccer-star husband David Beckham drove Range Rovers before she got involved in the Evoque program, so it was a "perfect fit", said Range Rover’s lead designer Gerry McGovern, who penned the dramatic Evoque model after gaining kudos with the Discovery 4WD years earlier.
The differences include a grille with "rose gold accents", inspired by a watch, mohair floor mats and a hand-swen leather wallet for the owner’s manual.
"I brought a naivety to this project because I have never designed a car before. But it feels real," she told the Daily Mail newspaper in the UK.
"I did a lot of research and not just with cars, old and new, but boats, planes, movie stars, different locations.
"It would be hard to pinpoint exactly where the inspiration came from. It's just what I like, that's the bottom line. I don't try to be too technical about it ... It's what feels real to me."
Overseas, the Posh special edition will cost more than twice as much as the standard model – equivalent to approximately $160,000 in Australia – and only 200 will be made available worldwide. None are likely to make it Down Under.
"We’re currently evaluating the vehicle and gauging customer reaction," Land Rover Australia brand manager Tim Krieger told Drive.
"We expect the bulk of sales to be in China, the Middle East and Europe. With only 200 available we don’t expect to be selling it in this market."