There's a certain type of person who believes there's nothing that can't be improved by a bit of gold plating.
These are the types who get the badges on their black BMWs gilded to drive around Chatswood or Prahran. Some go the whole hog and get the entire car painted in gold - a 24-carat DeLorean turned up last year with just over 1000km on the clock. It had been built during the excessive 1980s as part of a very limited production run by the factory in Belfast. Unsurprisingly, the suspension had to be strengthened to cope with the extra weight.
But for the ultimate mid-life Midas touch, this bike is something only Auric Goldfinger - the bullion-obsessed movie villain and James Bond nemesis - could love.
Created by British luxury goods company Goldgenie, the 24-carat bike is based on a Giant road cycle.
Goldgenie applied the 24-carat gold to the entire bike, from the drop handlebars to the wheel stays and every bit in between - even the chain and the wheels. The only exceptions appear to be the seat, which is suede, the brake hoods and the racing tyres.
The actual model and drivetrain specifications are unknown, but we're assuming the bike would be so heavy that's it's irrelevant. It's highly unlikely that whoever buys it will ever turn a pedal, and if they do, they're going to need a decent set of quads just to get it moving.
However, Goldgenie company director Frank Fernando maintains it can be ridden. "This men's bike is not only a work of art to admire, but also to enjoy riding if you dare and are brave enough to face the stares of astonishment.
"The set-up and design is that of a high-end racing bike and while it may not reach the speed of light, the artisans at Goldgenie believe in catching the light as you travel."
If that's not gilding the lily enough, Goldgenie will also add diamonds all over the frame, to be included in the £250,000 ($470,345) asking price. If that's not enough, a selection of finishes on the saddle and handlebars - including exotic skins and leathers - will also be available as options.
Goldgenie also creates gold-plated smartphones, earbuds, golf clubs, and pretty much anything else you can think of smothering in gold, including a golden replica of 007's Walther pistol. Their clientele includes Elton John, Jamie Foxx and the Beckhams.