If the thought of a new Bond film (the 25th in the franchise) wasn't enough to shake you out of a Thursday slump, first looks at the accompanying #BondWatch will: a new-look Omega Seamaster Diver.
Despite being somewhat sceptical of previous James Bond Seamaster iterations - they do pose as an ingenious marketing ploy to some - the new Seamaster Diver 300m 007 Edition is anything but ordinary.
This latest creation was designed in conjunction with Daniel Craig and James Bond filmmakers on the backs of their vast knowledge of the Bond mythology. Craig also happens to be a collector of vintage watches and artefacts, so his input in the design process went beyond just appearances.
The watch itself comes with a unique, vintage aesthetic with a domed sapphire-crystal, smaller case and vintage lume hands and hour markers. But it's the 'tropical' colour tone – a heritage watch reference – achieved through its aluminium dial which is turning heads, replicating the aged brown hue that certain vintage dials turn over time.
Of the watch's making, Craig says, "...we decided that a lightweight watch would be key for a military man like 007. I also suggested some vintage touches and colours to give the watch a unique edge. The final piece looks incredible."
The Bond touch
The 42 mm timepiece has been crafted from Grade 2 Titanium with a full mesh titanium bracelet that Craig specifically requested, with an innovative adjustable buckle. This special material is particularly strong and lightweight, giving the watch a rugged yet stylish look, and reinforces the fact that if this timepiece is good enough for a secret agent, it's good enough to last a lifetime.
It also happens to be the first Omega Seamaster Bond edition to feature the British Ministry of Defence Broad Arrow. In order to use this, you must be granted permission by the MOD itself. So, essentially, it has been approved by military personnel.
Under the hood
The caseback also tells an interesting story. It's here that you will find a series of numbers which follow the format for genuine military-issued watches. "0552" is a naval code-number, with "923 7697" being the number for a divers' watch. The letter "A" signifies a watch with a screw-in crown. "007", of course, signifies James Bond's agent number. While, the last number "62" refers to the year of the very first James Bond film, Dr. No starring Sean Connery.
At the heart of the Omega Seamaster lies an impressive movement.
The Omega Co-Axial Certified Master Chronometer Calibre 8806 has achieved the industry's highest standards of precision, chronometric performance and magnetic resistance. Automatic winding in both directions, a 55 hour power reserve and a luxury finish with a rhodium-plated rotor and bridges with Geneva waves in arabesque all make up this detailed movement.
The watch is water-resistant to 300m, comes with Omega's full 5-year warranty and is available to customers either on a titanium mesh bracelet, or a striped NATO strap in dark brown, grey and beige, with '007' engraved on the loop. To complete the package, the Seamaster is delivered to its owner in an exclusive brown fabric pouch, which is just the icing on a very attractive cake really.