You know how it is. Work's busy, got to get to the gym, need to send out a snappy Tweet or two to prove you still exist. Who's got time to think about Valentine's Day? Besides, she'll be happy with the bunch of flowers and box of choccies you pick up on the day, right?
Maybe last year she hid her disappointment behind some glib platitudes - "they're lovely, you shouldn't have" - but the unspoken subtext was more likely "flowers AGAIN? Put some thought into it, you lumbering pillock!".
If inspiration isn't your strong suite, check out our gallery of suggestions at a range of price points - some traditional, others modern and innovative, from under $10 to almost $100,000. And get moving.
Ladurée St Valentin macarons
They say the way to a man's heart is through his stomach; for a woman it's equally through her sweet tooth. A simple, inexpensive yet exquisitely thoughtful gift is a beautifully presented box of eight macarons. She might even let you share them, if you're lucky.
How much? $35
Available from: Stockist information from (02) 9231 0491
Tiffany Enchant earrings
Not even Ryan Gosling makes a woman swoon like the sight of the iconic robin egg-blue packaging from Tiffany and Co. So have breakfast at Tiffany's this Valentine's and bag a pair of these elegant Enchant earrings. Inspired by the fanciful gates of grand estates, the Enchant earrings are made from precious rubedo metal.
How much? $1350
Available from: Tiffany and Co.
Rebecca Peace Talitha night dress
Including a flimsy slip of a nightdress in this highbrow selection of gifts may say something about where we gents hope our Valentine's Day attentions may ultimately lead. The Talitha night dress is made from luxurious lightweight chiffon and comes from esteemed Melbourne-based fashion house, Rebecca Peace.
How Much? $149.00
Available from: Rebecca Peace
Who's The Fairest mirror
The only problem with giving a magic mirror for a gift, is that your Valentine might not like the answer it provides. Ask it who's the fairest of them all and it might say: That spunk who works at the cafe down the road. But if you're prepared to take the risk, this heart-shaped mirror is pretty nice.
How Much? $59.95
Available from: Amalfi Homewares
Minnie balconnet bra
Our attitude to women's underwear is a bit like our attitude to modern art. We don't know much about it, but we know what we like. And all the gents in the office like this sexy red and white bra very much.
How Much? $79.95
Available from: Panache Lingerie
Club Med Maldives
Footballer Cristiano Ronaldo and tennis champion Roger Federer like to holiday in the Maldives, but don't let that put you off. For the ultimate Valentine's gift consider whisking your partner away to this tropical paradise. Located on a private island on the Maldives archipelago, Club Med Kani is surrounded by warm turquoise waters and friendly sharks (and that's just the poolside bar).
How Much? $2034 per adult for a seven-night stay (all inclusive package).
Available from: Club Med
Design your own shoes via Shoes Of Prey
If your Valentine has a shoe fetish, the chance to design her very own shoes could be irresistible. Shoes of Prey is a website that allows women to do just that. Order online or opt for the hard-copy gift certificate which comes in a very cool parcel with a wax-sealed envelope and five leather samples to inspire her.
How Much? Around $220.00
Available from: Shoes of Prey or David Jones
You've got to hand it to wacky French brothers Ronan & Erwan Bouroullec. Their Ploum Loveseat created for Ligne Roset is just screaming for you to collapse into it after a hard day at work, or a big night on the tiles. Made from high-density foam, it looks amazingly comfortable and just the goods when you invite your Valentine over for a little "whisky and sofa".
How Much? From $8395
Available from: Domo
We are Handsome 'Tropic of Babylon' bikini
We may be of little brain, but we men do understand that a woman's choice of swimming attire is a highly personal one. Still, the fabulous Tropic of Babylon bikini from the charmingly named We Are Handsome is a great starting point for that process. Now to not get caught going through her swimwear drawer looking for sizing ...
How much? $165
Available from: We Are Handsome
Perrier-Jouët Belle Époque gift pack
French bubbles are a sure path to many ladies' hearts, so our ears pricked up when we heard about this fabulous Belle Epoque gift pack. With its instantly recognisable hand-painted bottle and two painted flutes, it's sure to put the bubbles into your Valentine's Day this year.
How Much? $260.00 (750ml)
Available From? Dan Murphy's
Frederique Constant World Heart Federation watch
We love a good cause and there's few more appropriate to support on Valentine's Day than the World Heart Federation (WHF). This sophisticated timepiece is from a collection that supports the WHF globally. It features a 34mm rose gold plated case, set with 48 diamonds. The dial is mother of pearl and diamond, and has the WHF logo in the centre. Each piece is sold with an exclusive heart-shaped gift box.
How Much? $6150
Available from: Stockist information on (02) 9363 1088
Pukka Love Tea
This is the kind of quality leaf that will have the beagles dropping at your Valentine's feet at the international airport. Pukka Love Tea contains a unique blend of fragrant organic herbs and rose petals that are said to enhance feelings of love and compassion. And it comes nicely packaged in pink.
How Much? $7.95
Available from: Pukka Herbs
Design your own diamond ring
We've known a few folks who have designed their own wedding bands. It ain't always a happily-ever-after result, with a few looking like something a Hobbit might wear. Thankfully there's a tasteful alternative. Diamond Emporium is an online jeweller and diamond specialist that lets you design and create your own jewellery, sourcing the stones from a massive database. Or select a signature piece such as the Kiev (inspired by a Russian dome).
How Much? Kiev option starts from $4900 (excludes GST and centre stone)
Available from: Diamond Emporium
Lindsay laptop handbag
If your Valentine is planning on taking on the corporate big boys, she's probably going to need this. Designed by a woman for busy women, the Lindsay laptop handbag holds up to a 17-inch laptop, uses quality brushed nickel hardware, and has lots of compartments for a phone, business cards, documents and folders. Perfect for smashing the glass ceiling.
How Much? $180.00
Available from: My Best Friend Is A Bag
Mere personalised leather notebook
Being romantic souls, we hanker for gentler times when blokes and sheilas wrote flowery love letters to each other, professing undying devotion. Start the renaissance right here, right now, with this hand-made personalised leather notebook by Mere. The notebook is monogrammed with your lover's initials, making it even more special.
How Much? $100
Available from: Mere
With the exception of an over-priced meal, nothing says Valentine's Day like a heart-shaped necklace, especially this extra-large one created by Swiss company Phantasya. Recently launched in Australia, the brand uses Swarovski elements and precious stones, with designs by Karim Wegmuller. Pop this around her neck before you pop the question.
How Much? $299.00
Available from: Phantasya
Belkin quilted iPad Mini case
With the plethora of cheap, nasty and just plain silly iPad cases available at markets these days, it's nice to find one that is simple and elegant. This Chanel-inspired padded case for an iPad Mini is chic without being gimmicky. Available in cream, red and black. Nice.
How Much? $29.95
Available from: Belkin
Code Love bracelet
Now this is seriously clever, not to mention uber-cool; a bracelet that spells out the word "love' in morse code. The five-wrap bracelet is designed and hand-crafted using silver-plated and semi-precious pyrite nuggets and leather. It's a great excuse to reach for her hand, over and over again.
How Much? $120
Available from: The Design Hunter
Heart mosaic mirror boxes
If too many mirrors are never enough for your beloved, take a look at these charming heart-shaped mirror boxes. They are affordable, look pretty, and will be handy to store her stash of whatever it is she hides on the bedside table.
How Much? $49.95
Available from: Laura Ashley
Jan Logan bespoke platinum and diamond bracelet
We refuse to devolve into clichés about diamonds being a girl's best friend. We will, however, say that women do seem to have an unnatural attraction towards sparkly bits of carbon. Which is why if you have deep pockets you should be considering this bracelet of 32 round brilliant cut diamonds set in 18 carat white gold.
How Much? $96,500
Available from: Jan Logan
Elemis Japanese Camellia body oil
If it's good enough for Mrs Beckham, it's good enough for your better half. Apparently Posh herself can't get enough of this camellia body oil from Elemis, although we're not sure if, in turn, she gives Becks a romantic massage after a hard day of ball-bending.
How Much? $62.00
Available from: Stockist information from (07) 5564 6767
Alannah Hill Some Kind Of Glow purse
Men know even less about purses than we do about bras but even we can recognise a bit of bling when we see it. This Some Kind of Glow Purse from Allannah Hill is blinged to the max. Dressed up in sequins like a mardi gras drag queen, it comes with a detachable hand strap and is available in navy or electric pink.
How Much? $59
Available from: Alannah Hill
Chopard Three-Hearts pendant
We're not really sure about the symbolism of three hearts; a torrid love triangle, or a ménage a trois, perhaps? Whatever you're hinting at, this pendant from Chopard's Happy Diamonds Collection is sure to make her curious. Created in 18-carat yellow, rose and white gold, with three mobile diamonds, it will be a stylish addition to her jewellery box.
How Much? $7610
Available from: Chopard
Coast New Zealand leather glasses case
Women who wear specs are hot. Want proof? How about Rosie Huntington-Whiteley, Rashida Jones, Scarlett Johansson, Lucy Liu and Megan Fox, for starters? If your Valentine is short-sighted enough to have chosen you, buy her a beautiful pouch in which to store her glasses. This case from Coast New Zealand is hand-made from Italian leather and comes in tan, mustard, red and emerald.
How Much? $125.10
Available from: Coast New Zealand
Lavazza Simpla coffee machine
If you're worried about your Valentine running off with the handsome barista at the hipster joint down the road, this might be a way to keep the visits to a minimum. Lavazza Australia has just released its Simpla espresso machine. Designed at the company's Italian headquarters, it fits neatly on the kitchen counter or on the office desk and holds up to 10 capsules at a time.
How Much? $99.00
Available from: The Good Guys