Working future has a catchy title

IN THE future your children and their children will be doing jobs we can scarcely imagine now.

Their titles will be as wacky to us as ''software developer'' must once have been to a baby boomer. Try making sense of a ''virtchandise manager'', an ''outcome aggregator'', a ''data evangelist'' or even a ''sensemaking analyst'', for starters.

Web designer? So last century. Computer whiz? You must be kidding. Information technology is now so integral to work that the very concept of ''working in IT'' or ''working in computers'' is outdated.

The new world of work is fast-moving and unpredictable but it's at least certain the future has lower carbs, both in diets, and in the air. The rising sectors of the jobs market in the short-to-medium term - aged care, healthcare, storage and logistics, and renewable energy - reflect big societal shifts to an older population and a greener, more personalised economy.

A quick scan of the online recruitment sites confirms the future is already here. New jobs are spawning faster than we have language to describe them. Firms are looking for ''cloud transformation officers'' to shift their data storage off site into the cyberspace ''cloud''.

Standard job titles are getting so complex - at least three words is de rigueur - that the Facebook generation is abandoning convention for something more catchy.

Expect any time soon to have your hand shaken by a sales ninja, a new media guru, a digital dynamo or perhaps even a happiness advocate.

There are new jobs to be had in organising, managing, stimulating, expanding and activating online communities, says Mandy Salomon, a researcher at Swinburne University of Technology. ''We are only just beginning to see the tip of that.'' But what to call them? Online community facilitator? Or web funster, perhaps?

Steve Ogden-Barnes, a retail industry fellow at Deakin University's graduate school of business, believes the days when retailers buy-in stock to sit in their stores until someone buys it are numbered.

Instead, customers will check out merchandise on 2D, 3D, or even 4D browsers, not necessarily in-store. Goodbye, merchandise managers, hello virtchandise managers, he says.