A world-class whisky bar in an airport lounge? It seems obvious: very modern and Mad Men, something of the moment yet also classic.
It's certainly something you'd expect to find at a major airport in the UK, the US or perhaps Japan – but not at Zurich, the northern hub for the buttoned-down Swiss and home ground of Swiss Airlines.
Yet nestled into a corner of the Swiss Senator Lounge at Zurich Airport's Terminal E is the 28/10 Whisky Club.
"We actually had a hard time to convince everyone," recalls Anna Brändli, Swiss' Manager of Ground Services Product.
A whisky bar "is not something very European, not from central Europe" she says – bars for "wine, maybe beer and maybe grappa" are a better cultural fit.
"I'm not a whisky drinker but sometimes I sit in the whisky club watching our guests and they really enjoy it."
The 28/10 Whisky Club is named for one of the airport's three runways, which are also sketched on the wall and seen in the design of the shelving behind the bar.
Join the club
The bar showcases some 120 different whiskies from around the world, which are detailed in an impressive 'whisky menu' to help travellers decide on their pre-flight dram.
The collection includes five locally-distilled single malts from the Swiss highlands – ranging from the intense, peated Säntis Malt Schwarz and its woody, fruity sibling Säntis Malt Föhnsturm, to the vanilla and grain notes of Macardo Single Malt and the "oaks, figs, prunes, orange, citrus, hints of tea and leather" cornucopia of the Swiss Highland Bergsturz.
With a warming whisky in hand, and a view over the airfield and the Swiss Alps beyond, there are arguably few better ways to set off on an international flight.
Access to the Swiss Senator Lounges at Zurich is open to first class travellers on Swiss, Lufthansa and Star Alliance member airlines, plus frequent flyers holding HON Circle, Miles & More Senator or Star Alliance Gold status.
This article first appeared on the Australian Business Traveller website.